Brazilian President Dilma Rousseff has opened an account on social network Weibo, the Chinese alternative to Twitter, to promote Rio de Janeiro's upcoming Olympic and Paralympic Games among almost ...

Ein Chinalee

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Brazilian President Dilma Rousseff has opened an account on social network Weibo, the Chinese alternative to Twitter, to promote Rio de Janeiro's upcoming Olympic and Paralympic Games among almost 600 million users in the Asian country.

Rousseff opened the account on Wednesday and in less than 48 hours she had over 38,000 followers. In her first publication, Rousseff posted a one-minute-long video, in Portuguese with Chinese subtitles, inviting users of the Chinese network to attend the Games "along with the followers from all over the world" in this "celebration of peace."

In fact, Rousseff is among a clutch of Western politicians to join Weibo, China's most popular microblogging platform operated by Sina Corp, which has quickly become the place to be to promote, lobby and win over a large, important audience

"It's the quickest way to communicate with Chinese audiences," said Rand Han, strategy director at Resonance China, a Shanghai-based social media digital agency.

Well-known politicians who have hopped on the Weibo bandwagon include head of the IMF Christine Lagarde , Israeli President Shimon Peres שמעון פרס, former prime minister of Australia Kevin Rudd, Venezuelan President Nicolás Maduro , Prime Minister of the United Kingdom David Cameron and former President of the European Council Herman Van Rompuy.

Celebrities have also caught the Weibo fever. Tom Cruise, who is affectionately known as "A-Tang Brother" in China, opened his account in 2011 and now has more than 5 million fans.

Bill Gates, tennis star Maria Sharapova and actress Emma Watson have also taken to Weibo to promote their ventures and strengthen their fan base in China. Weibo says it has verified these accounts to be genuine.

 

Category: People & Blogs
License: Public Source

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